eCommerce SEO: How to Drive More Traffic to Your Online Store

Improving SEO is a crucial marketing strategy for eCommerce businesses. Showing up on search engine results pages (SERPs) is one of the proven ways to generate organic traffic to your website and increase sales. Creating an eCommerce SEO strategy and understanding how it works may seem daunting at first. This is the most common scenario when it comes to Google’s algorithm updates. Fortunately, once you identify where to begin, it becomes a lot easier.

Recently, our business’ website requires an update and the latest eCommerce SEO strategy to drive more traffic to the site. Since we had no idea how to do SEO, we took help from the best SEO Company in India.

In this article, we will discuss eCommerce SEO and how it can drive more traffic to your online store.

Meaning of eCommerce SEO

eCommerce SEO refers to the optimization of a website’s content with specific keywords to rank higher in search engine results. An eCommerce site’s optimization includes technical aspects like internal linking and metadata, as well as creating a great user experience. In essence, your goal is to create as much useful content around a particular keyword as possible. Give the best possible response to a search query. 

eCommerce SEO: Why It Is Important?

There are several reasons why you should develop an SEO strategy for your eCommerce store. Google is the most commonly used search engine when people are looking for a product or service. They are researching products, comparing them, and looking for reviews. If your eCommerce store doesn’t appear in these results (on the first page of Google) then you are losing out on pre-qualified, interested customers who are looking to buy your products.

Despite this, many online stores don’t consider SEO when building or running their websites, instead relying heavily on paid advertising. The reason for this is that optimizing your online store takes time, but once you rank higher and start getting traffic from organic search, you will see a steady stream of free traffic to your store.

Additionally, eCommerce SEO is less expensive and more reliable than paid search ads for generating traffic.

How to Enhance eCommerce SEO?

There are some of the best powerful strategies that you can use to increase your online store and achieve high traffic. Those strategies are as follows:

Categorize Your Pages

If you have some particular product pages that typically outperform others, then consider focusing on them. Additionally, if you have a certain product you would like to sell more and rank higher for, and then also prioritize that page Your SEO strategy will be more focused and effective if you decide which pages to boost.

Keyword Research

Another useful strategy to enhance your eCommerce SEO and achieve high traffic on your website is Keyword research. First and foremost, you have to understand that there is a big difference between eCommerce SEO and normal SEO. eCommerce SEO is all about Commercial keywords instead of informational keywords.

Three most important points to keep in mind at the time of choosing eCommerce keywords:

Search volume of Keywords

For choosing the right keywords for eCommerce SEO you have to understand the searches of people. Because, in eCommerce SEO, higher search volume keywords achieve higher traffic.

Competitiveness of the keyword

Keywords that have higher search volume generally mean higher competition and a higher cost per click (CPC). Therefore, always look for keywords that have a good ratio between high searches and cost.

Intent of Keyword

The intent of the keyword is also much crucial because eCommerce keywords demand keywords in phrases that show the intent of buying not just to search for information about something.

Use Appropriate Keywords to Describe Your Products

After identifying high-volume, low-competition keywords you can begin inserting them into your pages. Your homepage is the page on which you have to focus for ranking, but don’t forget the product and category pages as well. Naturally apply your keywords to the page titles, product tags, URLs, and meta descriptions.

Some of the best tips for using relevant keywords:

• Add primary keywords and long-tail variations
• Insert USPs like free shipping, handmade, local, etc.
• Use action terms such as sale, buy, free, etc.
• Keep URLs understandable and uncomplicated, having relevant keywords which should be separated by hyphens
• Write unique and brief product descriptions

• Page Structure and UX

Apart from researching and optimizing keywords for your eCommerce website, you have to ensure that your store has a well-designed page structure and provides the best user experience. If your store is easily navigable and user-friendly, then it will automatically achieve high traffic. In case you have poor page structure and UX, the user will not return to your site after one visit.

Final Words

All in all, eCommerce SEO is one of the most essential aspects of this digital world because with its help websites manage to gain organic traffic. In this article, we have discussed all the necessary aspects of eCommerce SEO in detail. So, if you want to drive more traffic to your website organically, use the relevant information in this article.

However, if you do not have the expertise in this field, hire an expert in this field, like we hired (earlier mentioned also) the provider of affordable SEO services in India for our business website.