Young People in India Love Nokia for These Six Reasons
We are all aware of how well-known Nokia mobile phones were in the early 2000s. But when smartphones became popular in India, Nokia’s standing among Indian customers declined. Nokia has returned to the Indian smartphone market in 2016 with the release of the Nokia 6, Nokia 5, and Nokia 3.
Because Nokia offers a number of phones under 15,000, many have fallen back in love with the brand, especially students. In addition, Nokia smartphones are renowned for their dependability, security upgrades, and Android functionality.
Let us have a look at the 6 reasons why Nokia is so much popular among consumers in India, mostly students.
1. The extraordinary legacy of Nokia:
The first reason that comes to mind for choosing a Nokia mobile phone is the love for this brand among Indian customers. Nokia is much more than just a smartphone brand to consumers. It was one of the first brands that introduced innovative technologies to start this new age of communication.
Where one can communicate with their loved ones, irrespective of the distance between them. Though many brands were producing mobile phones during the 90s and early 2000s, Nokia was the only brand to gain such widespread popularity.
Nokia has used this nostalgia as the main factor for making its comeback in India. It has launched Nokia 3310, which resembles the good old Nokia phones. Besides this legacy, Nokia has also focused on other factors such as build quality, design, and hardware specifications.
2. Solid Build Quality:
Nokia has always been popular for its durability. Just like the old models of Nokia, the new smartphones introduced by the brand are also long-lasting and reliable. Nokia 6, a phone under the 15,000 price range is made of a single block of 6000 series aluminium. According to HMD Global, this smartphone also goes through two separate anodizing processes that take around 10 hours to complete.
Moreover, the phone is polished at least five times. All the Nokia mobile phones undergo various scratch tests and teardowns before coming into the market. Nokia 6 was also one of the contenders for the most durable smartphone of 2017. Nokia uses a metal mid-plate in all its phones between the front screen and the metallic back to prevent any damage or bending to the smartphones.
Moreover, it uses numerous screws to keep this metallic structure in position. Though Nokia 3 and Nokia 5 have not undergone any scratch tests, it is believed that they will also score equally well.
3. 100 percent stock Android:
While buying a smartphone, we focus so much on other features such as RAM, internal storage, and hardware specifications that we forget about software optimization. Most Chinese brands are offering smartphones with plenty of features but when it comes to software optimization, they perform poorly.
However, when it comes to Nokia, you may not get such specifications that will blow your mind but in terms of software, you will get a nicely optimized 100 percent stock Android. All the popular brands, including tech giants like Samsung and LG or trendy brands like Realme and Xiaomi.
Use a distorted version of Androids, customized according to the choice of the company to provide a unique interface. This results in sluggish performance and the presence of bloatware. On the other hand, Nokia mobile phones come with stock Android, which is fully optimized and straightforward to use.
4. Regular updates:
Apart from 100 percent stock Android, another feature that is important for the popularity of Nokia phones under 15,000 is the timely updates. Nokia mobile phones come with regular software updates as well as monthly security updates.
Nokia has aimed to provide a user-friendly, smooth, and clean interface to the consumers and for that, they have promised timely updates based on customer feedback. Moreover, to keep your phone secure, you will get security updates every month.
5. Amazing features at a very reasonable price range:
Nokia mobile phones are also loaded with extraordinary features and are priced under INR 15,000. For example, the price of the Nokia G21 starts from INR 12,999. It offers either 4GB RAM or 6GB RAM and 64GB internal storage or 128GB internal storage.
It gets a 6.5-inch HD+ display. The processor used is Unisoc T606 and the operating system is Android 11. Moreover, this phone under 15,000 is packed with a triple camera setup, including a 50MP + 2MP + 2MP camera set. The front camera is 8MP. The battery capacity is 5050mAh.
6. Offline sales:
Another important factor in the popularity of Nokia mobile phones is their availability in offline stores. Where most of the brands such as OnePlus, Realme, and Xiaomi do not have any offline retail service in India, the presence of offline availability along with online sales has helped Nokia to reach a large number of customers in India.
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