Levi’s Red Loop Rises in Indian Market

      Levi’s red loop jeans priced Rs 2,500 or above have gained considerable traction since their introduction two years ago, with sales skyrocketing since their launch. Levi’s India marketing director K Venkataramani credits this success to their “definitive lead in jeanswear by offering current international fashion trends”. Their red loop collection boasts rugged denim trucker jackets as well as figure flattering skinny jeans for women.

      The red tab

      The red tab on Levi’s jeans is an integral indicator that they are genuine. This cloth ribbon with the word LEVI’S woven into it was introduced in 1936 and originally featured as a red-and-white square; later changed in 1971 by Levi’s to become plain red rectangle.

      This company aims to reach youth with their fashion efforts, including their Orange Tab range launched a few years back. Their premium offerings have experienced impressive growth within domestic jeans market at 12-15% annually.

      The leather patch

      λιβαισ jeans feature an iconic back patch featuring their brand’s Two Horses logo or their founding date that gives the jeans their distinct identity and allows Levi’s to connect its heritage and street culture more than 130 years after its debut.

      Cinch back jeans from vintage Levi’s are an iconic feature and an indicator of authenticity; counterfeit versions often boast an unnaturally slanted or offset belt loop, something you wouldn’t see on an original garment. Furthermore, counterfeit versions often use blue selvage lines when this should actually be red.

      Genuine patches should have a bit of texture and feel soft; fake ones will appear smooth and plastic, while genuine items have an aged and worn appearance. Be wary of patches with spelling mistakes or off center labels as these could be signs that it is counterfeit; it is best to purchase Levi’s denim from licensed stores.

      The top button

      Levi’s jeans with authentic hardware will feature a well-finished copper or silver button embossed with “LEVI STRAUSS & CO.” and bearing an individual three or four digit code that corresponds with its white care label inside; this code determines which factory produced your pair 501s; otherwise they were likely manufactured post-1971.

      Another telltale sign that your jeans are authentic is the presence of a small single needle “V” stitch around the waist button, typically found on Levi 501s produced before 1969. After this time, Levi’s began using chain stitches around the button instead of V stitches in order to increase durability; today they produce jeans both domestically and globally.

      The care label

      Care labels contain symbols that describe acceptable treatment of garments without damaging them, with each symbol indicated by either one bar below each symbol for milder treatment and two bars underneath each symbol representing extra-gentle handling. They also list details about where it was produced and its maker.

      Consumers have become more attentive to garment composition in recent years and expect to be able to research it before purchasing, leading many brands to implement clear and legible care labels.

      Levi’s India has successfully established itself in the super-premium segment, as its sales of Red Loop jeans and Diva tops continue to expand rapidly. This strategy ensures they maintain their standing as “the definitive brand in jeanswear”.

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